Packaging. The new EU regulation.
The EU Packaging and Packaging Waste Regulation (PPWR) is gradually replacing the old directive. It generally applies from 12 August 2026, with obligations coming into force in stages over the following years.
In brief.
The regulation affects anyone who makes, imports or supplies packaging in the European Union, including packaging used for shipping. This is a summary: the official texts and European Commission updates prevail.
A regulation, not a directive
The rules are the same in every EU country, with no differences in national transposition.
Less empty space
The regulation aims to reduce empty space in transport and distance-selling packaging.
Recyclability
Packaging will progressively have to be recyclable under common European criteria.
Labels
Harmonised material labels are planned, to make separate collection easier.
Reuse
For some transport packaging, such as pallets and crates, reuse targets are set.
What we do
In our custom packing we take the new rules into account and help you understand what changes for your shipments.
See also: Logistics and packing · E-commerce logistics · ISPM 15 guide · All news
Four checks to make.
A short list for shippers in Europe.
Inventory
List the packaging you use to sell and ship.
Roles
Work out whether you are a producer, importer or distributor of packaging.
Suppliers
Ask your packaging suppliers for compliance information.
Timetable
Note the staged deadlines that apply to your packaging.
Questions about the packaging regulation.
Does the regulation cover pallets and crates?
Yes, it applies to all packaging, including transport packaging such as pallets, crates and industrial packing, with specific rules for each type.
Does anything change for ISPM 15?
No. ISPM 15 is an international phytosanitary standard for wooden packaging and remains mandatory for countries that require it.
Where can I find the official text?
On the European Commission website, in the section on packaging and packaging waste.
